White Label vs. Black Hat Link Building

SEO is seemingly everywhere and it doesn't look like it's going away any time soon, especially where link building is considered.

SEO is seemingly everywhere and it doesn’t look like it’s going away any time soon, especially where link building is considered. Link building has always been one of the staples of getting a better search engine rank, but too few businesses know how to leverage it.

Plus, within link building, there are both white label and black hat techniques that can dramatically impact your rankings in the search results. If you’re not sure why white label link building is so important, here’s a rundown.

White label aims for high-quality links and relevance.

The foundation of white label link building is using honest, transparent tactics for acquiring quality links. Whether this is strong keyword research, blogger outreach, or quality content creation and placement on high domain authority sites, it needs to be done fairly. A white label link building service may take time to get going but unlike a black hat link building service, the organic traffic and quality backlinks tend to stick around. As the old saying goes, hard work pays off, especially for marketers and their happy clients.

Sometimes, these quality SEO services from digital agencies also include SEO strategies like guest posts and outreach to influencers to garner authoritative links. While they may not seem immediately impactful, brand mentions can take you to the next level and lead to a higher rank in the SERPs. Especially where the Google SERPs are concerned, you always want to make sure you’re using white label tactics when building links.

Black hat negatively impacts your SEO.

Compared to a white label link building service or SEO company, it’s easy to see why black hat tactics aren’t well-liked. For one, they tend to rely on spam tactics. Whether this is aggressive outreach or keyword spamming during content creation or in the anchor text, it can often lead to penalties for a client’s site. Plus, the backlinks earned by these black hat link building agencies are often niche and don’t often stick. This means you may spend a good deal of money on a backlink reseller only to find that the backlink has seemingly vanished after mere months. In comparison to more authoritative links, these types of backlinks don’t work a lot of SEO magic or provide any sort of ROI in the long-term.

Guest posts may be on less-reputable sites that provide low-value backlinks to the client’s site. These also don’t reflect well in the Google SERPs. When a search engine spots low domain authority sites pushing traffic to yours, it begins to question the quality of your webpages.

A white label SEO agency is accountable.

If you’re considering partnering with an SEO agency, backlink reseller, or marketer that handles outreach and influencers, your best bet is to choose a white label SEO agency. A white label SEO agency won’t use underhanded tactics that could jeopardize your ranking potential. Even though other SEO companies may claim to get you quick results, it’s important to understand that those results don’t often stick. There are a few things to keep in mind when selecting a white label SEO agency:

  • History: How long has the SEO agency been around? Do they have a proven track record of success? What does their ROI look like?
  • Affordability: Does this SEO agency nickel and dime you every chance they get? Or do they craft plans that fit your needs?
  • Transparency: A white label SEO agency would be nothing without a high level of transparency. You need to have a relationship built on trust.

If you’re ready to partner with an SEO company, it’s time to look at a white label SEO agency. Once you see the results, you’ll realize it’s money well spent.