Creative Ways to Reach New Customers

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Marketing is exciting, isn’t it?

Companies spend a lot of time trying to find the best ways to reach their audience. It may be a lot of work, but it’s also very rewarding! Here are a few creative ways to attract new customers:

Ultimate Planning for Best Results

A good team is built from a strong foundation. Before delivering key results for your customers, it’s important that your team members are on the same page as the leadership. Following a solid template to execute successful strategic plans is beneficial to keep the team on track.

Profit is the best platform available to keep an entire organization on the same page. Profit is a software company (based in San Francisco) that has created a software solution for teams to manage their performance. This OKR (objectives and key results) software allows for smoother management and clearer communication across your team members and leadership. OKR tracking is a framework that helps businesses define internal goals and track the outcomes on a quantified basis. With OKR software, your team is able to gain valuable measurements and data on how to build their next strategic plan. Creative ideas are always going to pop up; OKR software ensures that they’ll be executed appropriately.

The better your team operates internally, the more you can continue to exceed company goals by creating innovative tactics to reach your audience.

Lights, Camera, Action: Live TV

Due to the Covid-19 pandemic, it’s likely that a lot of your customers have been binge-watching their favorite shows, utilizing platforms such as Apple TV, Prime Video, HBO, Hulu, among other popular streaming services. Local TV channels have also been watched regularly, hosting simultaneous streams of live tv channels and live news (fingers crossed that live sports are coming back soon). TV has always been a powerful tool, but it has become even more prominent during this stay-at-home period.

Streaming a live video is an excellent (and relevant) tactic to use to reach your audience. Chances are they’re already expecting to watch live TV, so why not go along with that trend? It’s amazing what you can do in real-time with a stable Internet connection and video services.

COLDEA Productions is a production company that offers live stream production services for business and personal relations. Video streaming has become an essential tool in communicating with clients, partners, and specific audiences. Whether you were looking to hold an intimate conversation, group call, or live broadcast, COLDEA Productions offers you the video production and video streaming services necessary for achievement.

You can host a live video on social media platforms such as Facebook, Twitter, YouTube TV, or Instagram, or you can work with larger streaming services such as Hulu Plus Live TV, Apple TV, and other services featuring original content. May the best TV be in your favor!

Collaborate with Influencers

In the age of social media, influencers play a powerful role in providing brand awareness for businesses and companies. Influencers create original content that can be both informational and attractive to their respective audience. Their creative (and sponsored) posts are innovative ways to reach customers; it’s also a great introduction to your company for the influencer’s followers.

Here are a few influencers who would be great to work with:

  • Karen Spears: Known for her online branding agency Kareracter, Karen highlights the many benefits of companies on her platform, all while designing curated visuals using her signature graphics.
  • Janee Barbre: The manifestation of Janee is featured through her social media channels; whether she’s applauding a new lipstick, showing off a gorgeous outfit, or speaking up on social justice issues, you get to witness her creativity in real-time.

You can easily find an influencer for whatever type of content you’d like to see representing your brand. Just scroll through the discover page on Instagram and you’re sure to find someone who would promote your products or services!