The Ultimate Law Firm Marketing Strategy Guide for 2019

The climate surrounding law firm marketing has certainly changed in the last 10 years.
a woman holding a paper

The climate surrounding law firm marketing has certainly changed in the last 10 years. Now there are websites, social media, apps and so much more to consider in a law firm’s marketing plan. 

A simple landing page won’t cut it today. You need to consider whether your website is, in fact, user-friendly. If a potential client can’t find what they are looking for, they aren’t going to stick around. Your site should also be visually pleasing and not look outdated or have too many colors. Color theory, site set up, and language could make all the difference in the first 15 seconds—around the time you have to catch someone’s attention.

You need to make sure there are no broken links on your site and that everything is categorized in a consumer-friendly fashion. It shouldn’t take long to find the main menu and services offered. Additionally, there should be multiple call-to-action links. This makes it easier for potential clients to reach you. If possible, include a chat option, as this allows customers to get basic information from you before making an appointment.

According to, the reason that they are usually able to win maximum compensation for their clients is that they have a specific area of focus—they deal with motor vehicle accidents on an exclusive basis. By having a targeted specialty in this way and ensuring those browsing your site can read about your success on your blog or through your website copy, you will have increased chances of landing clients. 

SEO is another important consideration to keep in mind. The aspect of SEO (search engine optimization) is crucial for boosting business for many reasons. You could have the greatest looking site, but if you don’t rank in a Google search, no one will find you. SEO can be quite complex, which is why many elect to outsource this service. If you want to take the first steps in SEO yourself, be sure to optimize your copy for the keywords you would like to rank for. These could include location-based keywords or, on a more general level, area of practice.
Does your law firm have a mobile app? Implementing one could be a very wise tactic. At the very least, your site must be mobile-friendly and optimized to be used on IPads and other mobile devices. Many people conduct their web searches on their mobile phones or tablets. Therefore, you do not want your photos to be distorted or text breaking off in odd places. Performing an audit to ensure your sites work efficiently on all devices can go a long way in your marketing efforts.

With all that goes into maintaining a great website, many firms turn to attorney marketing. Such experts help alleviate you from the headaches and hassles of having to go through these efforts yourself. Instead, they use your current data and markers to assess, diagnosis and come up with a marketing strategy that best meets your needs.

When it comes to law firm marketing, this list only skims the surface of the potential steps and strategies. A first step to take may be to go over each of the points above and see where your strengths and weaknesses are. At a basic level, check your website for any broken links, be sure to optimize for all devices, and figure out the basic SEO keywords you would like to rank for. With so much to consider, it’s understandable that this may all seem overwhelming. If so, consider reaching out to an attorney marketing specialist. Let them take care of marketing while you take care of all of your new clients.