CBD has only been legal in the United States for a few short years, but the market has already grown substantially. Products infused with cannabinoids like CBD have become some of the most talked-about products within the wellness space. With so much interest in CBD, it’s the perfect time to take advantage of the opportunity to promote your CBD brand. Fortunately, there is a number of steps you can take to improve your branding and visibility. If you want to boost your sales in the new year, read on to learn more about some resources for branding your CBD business.
What resources can help you with branding your CBD business?
In any retail business, your packaging is an essential part of your branding strategy. The CBD industry is no different, and it’s worth putting some effort into finding quality packages, jars, and containers for your products. CoolJarz is a perfect pick for any CBD brand, particularly because of their commitment to sustainability. Their Ecolite containers use up to 50 percent less plastic than other leading pre-roll tubes and are completely recyclable. Not only can CoolJarz provide attractive and durable packaging for your brand, but they can also help make your business more eco-friendly.
Social media can also improve both your branding and your company’s visibility. Having a cohesive visual identity across all social media platforms is an important part of brand consistency. Given the fact that cannabis advertising is still restricted in many places, you should invest time and energy into generating a substantial following on social media so you can communicate with your target audience about new products, sales, and other updates. It’s a good idea to look into different types of software that can help you design and schedule social media posts so you never forget to check in with your followers.
Is now a good time to get into the CBD industry?
You may be wondering whether or not now is the best time to get involved with the CBD business. Since the manufacture and sale of hemp and hemp derivatives like CBD were legalized through the passage of the 2018 Farm Bill, the legal market has grown exponentially in size and profitability. In fact, some experts project that the industry could be worth $20 billion by 2024. With that amount of potential revenue, it’s no surprise that many savvy entrepreneurs are thinking about investing in CBD.
One incredible thing about the CBD industry is its product diversity. You can infuse CBD into a wide variety of products, including topical creams and lotions, edibles, beauty products, and oil cartridges to use with vape pens. Edibles and CBD oils are always best sellers, but customers appreciate innovation. You can be creative and experiment with different CBD products until you develop a product line that suits your brand and business.
Don’t forget to let your customers know that they should consult their health care providers before using cannabis products like CBD for the first time. Their doctors can tell them more about how CBD may impact their health conditions or interact with any medications they’re taking.
There’s a lot that goes into running a successful business, but branding is a major factor. Using packaging to enhance your branding is one great idea. Partnering with a company like CoolJarz that offers eco-friendly packaging alternatives is an especially good idea for brands that want to prioritize sustainable practices. You should also take advantage of online promotional opportunities, especially through social media. This is necessary for CBD brands, which may face restrictions using more traditional advertising. No matter what your approach to CBD branding is, it’s hard to imagine a better time to be in the business.