Running a small business of your own is a dream that many share. In times like these where COVID-19 has significantly impacted small businesses as a whole, however, you may find yourself attempting to scale a bootstrapped business as you adapt to a new economic landscape.
Fortunately, for businesses that are attempting to improve their digital marketing strategy, there are plenty of free tools that you can use to avoid high costs you may not be able to afford at the moment. Are you a small business that is focused on improving your SEO and bringing in more organic leads? If so, here are some free SEO tools to get your small business through the quarantine that you should look for.
Free SEO Tools
1. Keyword researchers for simpler content creation
Creating content for the sake of content is a great way to engage your audience. However, you must create content that also drives traffic to your site in order to build your audience. How? Using a keyword research tool allows you to find relevant keywords that you can rank for, driving in the users who are searching for those terms. Some of the most popular free keyword research tools that you may come across include Ubersuggest, Google Trends, and Ahref’s Keyword Generator. Just keep in mind that not all of these tools will provide you with the necessary insights needed to determine whether or not you can rank for the keywords with the most searches.
2. Content tools to maintain the quality of your website
There are some people who will focus so heavily on SEO strategies that they will forget to make sure they develop knowledgeable, engaging content. While SEO does help to drive traffic, people will only continue to come to your website if you are able to provide them with value. Content and web pages that look “spammy” can end up driving away potential customers or readers.
The solution? You can use a host of free content tools to make sure that you are generating the best content possible to boost your SEO efforts. These free tools like Grammarly, the Heminway App, and CoSchedule’s Headline Analyzer are all great examples of tools that you can utilize during the content creation process. Remember, the more effort you put into your content strategy, the more you will get out of it.
3. Analytics and ranking tools to monitor growth
Working on your SEO is a great first step. However, if you are not sure whether or not it is improving your website’s ranking, your efforts are for naught. The good news is that free tools like Google Analytics and Moz’s Domain Analysis tool can help you better understand how much traffic you are driving in, where your strategy may need support, and how you can move forward more successfully.
Consider turning to an all-in-one resource for more comprehensive help
Of course, trying to keep track of multiple tools and relying on tools of various qualities to help you with your marketing can be difficult. If you’re looking to get all of the help you need in one place (and for free), one great resource to turn to is Search Atlas. Search Atlas provides users with tools like their content optimizer, their backlink analyzer, their keyword research tool, and their Google crawler insights, all designed to help you better understand how you can improve your current marketing strategy.
Marketing your small business can be challenging, but it certainly doesn’t have to be expensive. If you are looking for resources to help you during these difficult times, turn to the list of free SEO resources provided above to help you get started!