If you’re a frequent and friendly user of the Internet, you probably recognize the importance of SEO.
SEO, also known as search engine optimization, works to increase your digital presence. Often, this is accomplished through powerful links, site relevance, and blog posts that are keyword-rich and well-optimized. Whether you operate a small business or own a larger company that is looking to get your content featured on high-authority websites, there are a few smart ways to build links and improve your rankings.
1. Link Building Packages
The savvy business owner or project manager probably knows the value of link building. After all, Google (and other search engines) take your link building into account when determining your ranking potential. Link building also contributes to high-authority websites that dominate the SERPs. Most commonly, you’ll find it easiest to score natural links and contextual links back to your blog posts. An inbound link—especially quality links from trusted sites—can do a world of good for your rankings. So, how do you factor link building into your digital marketing strategy?
The answer is simple: Link building packages.
A link building company is a specialized form of a marketing agency that focuses directly on their link building services. From full link building packages that help you secure guest posts through a blogger outreach service to basic link plans that focus on quality links relevant to your business niche, link building services vary in both scope and affordability.
As a business owner, you should weigh your options and determine what types of link building packages would work best for your entrepreneurial niche.
2. Content Adjustments
Looking for a blog post SEO tip that’s completely free? Go through some of your old blog posts and make some key adjustments. Whether you’re using free tools to run link audits on your internal linking structure or you’re reviewing your anchor text to find better opportunities for keyword diversity, there are always things you can do by yourself to make a difference.
Typically, this may involve retooling or adjusting some of your old content. It will also involve keeping a closer eye on new blog posts that are scheduled to be released. Content marketing should be fresh, relevant, and optimized.
- Fresh content brings a new perspective to the table, even if it’s being written about a fairly common subject.
- Relevant content sticks to the topic at hand and isn’t saturated with irrelevant links, as tempting as they may be.
- Optimized content uses strong keywords, anchor text, and SEO metadata to ensure crawlers know a post’s specific niche.
This counts even if you’re working with guest posts. Many guest posting services will reject content if it doesn’t stick to the three rules above.
3. The Trusty Press Release
If you’ve ever used a press release service, you probably know it doesn’t provide long-lasting, impactful SEO gains. However, press releases do serve a certain purpose when it comes to digital success. Depending on the service, they can provide a valuable, newsworthy link to a specific page. They can also announce that your business has developed a piece of content, white paper, or case study on a press-worthy topic.
On top of this, a press release can even serve as the basis for a future blog post. With some clever rewriting (remember, content cannibalism is a no-no), you may find yourself with a high-quality piece of content that your audience will absolutely love.
SEO doesn’t have to be as complicated as it seems. As long as you’re using the right services and making smart content choices, you can expect to see your blog posts begin to get more traction. As long as you’re covering all your bases, you’re good to go.