to me it looks like they going in panic mode... all those OP & Bee posters and trailers wern't getting the hype they wanted... so they push the movie forward by a couple of days.. put out a tv spot everyday that has big spoilers.. and now talk bout fox being fired just a few days before the movie.. cause all this gets ppl talking. its all publicity.. some women aside, ppl were crazy bout her, i remember in the tf2 blu ray, all the paparazzi were shouting mostly her name, all wanted to see what dress she was wearing.. guess we will find out soon enough if rosie can create that buzz..