Talk about spreading misinformation! We'll have to see which way the wind blows for Warner. So far they are not leaning BD. What are the obvious signs?
1. BDA had a love-fest recently. Warner did not bother to send even the head of their HD DVD group, nor anyone of the rank of SVP. In contrast all other studios were represented by their studio heads.
2. Warner had no presentation at the BDA love-fest.
3. Dan Silverberg VP of HD Media Development said something about Warner being committed to BD. This was inferred as being Warner was leaning BD. Next day Warner corporate slapped Dan SIlverberg on the wrist and totally discounted that they were leaning to BD. Also said Q4 numbers were one factor for them.
4. Since the start of 2007 it was widely publicized by the BDA that Warner would catch up their HD DVD backlog. Yet, Warner has relesed 3 exclusive titles on HD DVD for 2007 (Matrix Trilogy) and only 2 catch up titles. So the deficit grew. BDA put out comments associated to Dan Silverberg which said Warner was going to release a 'title wave' on BD. Never happened!
5. Warner has teamed up with MSFT, Paramount and Universal to create an advanced interactivity group for HDM.
6. Warner did not contribute to the 'I Do Blu' campaign...
7. Warner CEO is on record saying they are not interested in game console sales and 300 sales were attributed mainly to game console owners and hence not their target market in the long term.
None of this points to Warner as even remotely considering BD as a format of choice. They will be neutral as long as HD DVD establishes a sizeable standalone hardware market. Toshiba is getting there
And you even work for a BDA company. You should know better

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