I am referring to the teaser and build up. Lately I've been seeing Michael Bay, Shia L, Megan F, and Transformers commercials on TV more and more. These things seem to be happening withing really short time periods.
Could this be the "PRE" Teaser, to get people to think about this in general before saying "#2 is on the way"? Maybe a ''nod'' to the hardcore fans?