I think the reason I do is because it calls back to a simpler time when I was a boy w/ responsibilty and always had afternoon catoons to come home to. Optimus Prime was the role model we all needed and clung to back then and as time goes on we see the decline of Saturday morning cartoons, after school specials, and any small idea of good wholesome mindless fun...that had some moral message behind it. I know that Im older now and the cartoons are geared towards the new generation, but if you notice everything is being rehashed and redone b/c I think it all speaks back to the time when we , as Transformer..GI JOE..HE-MAN..Mask fans, grew up those were the times when you were allowed to bust out of the boundaries of what was right and realty based. I for one love the fact that every toy I played w/ as a boy is popular again b/c I can share that w/ my son. I think it was a simpler time, even though it was only 20 yrs. ago, when people embraced creativity and morality. What do you all think? Theres obviously a reason we all cling to these boards and voice our opinion...FOR FREE. I think its because we long for our childhood again and we are seeing it come full circle again . This is not a bad thing in my opnion but it does make me wonder "Why did these 80's toys/cartoons have such a huge influence on us as chiuldren and later as adults. Put that in your pipe and smoke it. Enjoy!!!!!!!!!!!!