permission to the Dark Knight production to showcase some Murcielagos. Let's just say they don't seem to sound interested.
BW: Why the alliance with Batman?
SW: We do not pay for product placement. And we do not allow our cars to be placed just anywhere. It has to be perfect. Something like the next Batman film is suitable for our image. We will not be in films that we don't like. We also have partnerships, most recently with Nokia for a limited-edition phone. We really cannot have strategic alliances like in the normal car business where they sell 100,000 cars. We are working right now on some alliances that can give our car some visibility in other places, even in luxury department stores. We would like to see the brand in places outside the motor business.