Verizon Taps Michael Bay for New FiOS ads

[nelson]

Link

NEW YORK, Feb. 14 /PRNewswire/ -- Celebrated filmmaker Michael Bay will be the first celebrity featured in a new advertising campaign for Verizon FiOS TV and FiOS Internet services. Themed "This is FiOS; This is Big," the new campaign -- created for Verizon by McCann Erickson, New York -- showcases the groundbreaking services delivered over Verizon's advanced fiber-optic network straight to customers' homes.

"Michael Bay is a larger-than-life figure because he's a powerful game-changer," said John Wimsatt, senior vice president of marketing for Verizon Telecom. "Verizon FiOS is the best and first choice for home entertainment because the power of our fiber-optic network delivers the best picture quality, fastest Internet and most-innovative interactive services. Michael Bay is the perfect choice to help portray the big, powerful experiences that FiOS creates in home entertainment and broadband."

Bay -- who is famous for directing cutting-edge, high-octane blockbusters like "Transformers," "Pearl Harbor," "Bad Boys" and "Armageddon" -- stars in an action-packed, 30-second TV spot for Verizon FiOS Internet service that begins airing Sunday (Feb. 17). In the ad, Bay deftly spoofs his own super-charged Hollywood persona as he blows up things throughout a super-contemporary home to show how Verizon "blows away" cable Internet service with upload and download speeds that are up to 25 times faster. While a Verizon technician installs FiOS Internet service in the home, Bay uses a remote detonator to blow up a barbecue grill and swimming pool. He also shows off his pet cat -- a Bengal tiger -- and a 20-foot-tall Transformer to underscore how "awesome" -- a word he continuously repeats -- he finds the Verizon fiber-optic technology.

Source: PRNewswire.

View the ad here.

[MitP]

That would have been even better if they had replaced "awesome" with "bitchin'". Everyone knows that's Michael's REAL catchphrase!

[xAgonyxScenex]

lmao great shit

"hmmm...genius"

[xAgonyxScenex]

haha wonder if the tiger was there for real or not

[guitarded]

LMAO...trips over, falls and explodes!!

[ScarCrow28]

Nice. Not just the ad, but high speed uploads would be very helpful for ftp-ing my photography work to clients. I may actually look into this service. if its not too extremely expensive.


.... Dammit, not available in my area. Stuck with 50kbps upload speeds for now..

[Devastator]

Probably the funniest commercial I've seen this year. The pool explosion is the best. What would have been awesome when at the end he goes "I'm Michael Bay. I'm awesome." and blows himself up. LoL

[Michael Do]

hahaha fcking pwn!!!

[MR BLU]

loved the ad. Has Michael written all over it

BTW: already had FIOS and it is awesome

[sora]

Nelson, Michael, are you going to make us laugh to death?

Let Seven Helicopters and Awesome BBQ be popular words of the year.

[Smokescreen_5]

LMAO.. .I love it.. With his awesomeness and blowing shit up.. lol