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Thread: Paramount's Marketing Dept. at it again...

  1. #1
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    Default Paramount's Marketing Dept. at it again...

    We all know P&G isn't exactly for everyone, but of course that hasn't stopped Paramount's marketing folks from trying to position the film otherwise.

    Lee Burgess, the owner of the Highway 18 Outdoor in Wisconsin, just sent this to his email list:

    First off, to those of you asking about “Pain and Gain”, I originally planned on playing it as a co-feature to the new Star Trek movie opening on May 17th because Paramount (the distributor) was promoting it as a comedy and it looked pretty good from the trailers (previews). But I went to see it the other day and there is nothing funny about this film. And it’s clear Michael Bay (the well-known director of the ‘Transformer’ series among many others) never intended for this to be a comedy. Don’t get me wrong: it’s well made and Mark Wahlberg and Dwayne Johnson are outstanding in the lead roles, but the characters and events are so stupid and depraved that I think most would be disturbed by this story (all the more so because it all really happened). It’s a hard ‘R’, so if you want to see it, you’ll have to go to another theatre: sorry.

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    Senior Member Bayhem's Avatar
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    Default Re: Paramount's Marketing Dept. at it again...

    Well, the man is right. As good as they were the trailers were indeed misleading and a lot of people went in expecting to have a "jolly good time". Speaking for myself, I knew from Day 1 that this is gonna be a weird, weird movie. The real story is just too crazy and twisted. And I loved every second of the movie exactly because it wasn't a typical crowd pleaser. I expected that.

    But most regular folks don't know the details of the real story and they were heavily influenced by the trailers. So it's not surprising that after seeing the movie some were disappointed (hence the weak C+ on CinemaScore).

    So the people on here who still haven't seen "Pain & Gain": don't be fooled by the funny, shiny trailers. This movie is dark.
    "You know why the departures and the arrivals at LAX are on separate levels? So the 30,000 heartbreakers that come here each month don't notice the 30,000 that are leaving with their hearts broken."

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    Default Re: Paramount's Marketing Dept. at it again...

    The movie is, as Bay describes it, about a train wreck. You have to be in a mood for a tragedy. I'd compare it in tone to Natural Born Killers.

    But they got a head start on the opening weekend, which is what they wanted. Everyone knows Iron Man 3 is going to suck the oxygen out this week.

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    Default Re: Paramount's Marketing Dept. at it again...

    Quote Originally Posted by dnn View Post
    The movie is, as Bay describes it, about a train wreck. You have to be in a mood for a tragedy. I'd compare it in tone to Natural Born Killers.
    I actually felt it was more like Goodfellas or Casino; you can guiltily identify with the characters' misdeeds at first, but their lives ultimately come crashing down.

  5. #5
    Administrator nelson's Avatar
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    Default Re: Paramount's Marketing Dept. at it again...

    Marketing this movie is no easy task. What and to whom are you going to appeal to is a daunting task.

  6. #6
    Senior Member Bayhem's Avatar
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    Default Re: Paramount's Marketing Dept. at it again...

    Speaking of marketing...

    According to Wiki the overall budget of the movie (including the marketing expenses) is....$50 million. And that's just crazy. I don't believe it for a second. There's no way they spent over $25 million just on marketing. $10-15 million, yes. But not $25 million.

    The marketing campaign wasn't really that aggressive so I call BS. If this was a "Transformers"-type movie then yes, it's expected for them to spend a lot of money. But $25 million sounds too much for a smaller movie like "Pain & Gain"...which, ironically, was made for the same amount of money.
    "You know why the departures and the arrivals at LAX are on separate levels? So the 30,000 heartbreakers that come here each month don't notice the 30,000 that are leaving with their hearts broken."

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