"How does "Pain & Gain" stack up when it comes to pre-release buzz? The answer: very well.

For a five-day tracking period one month out from release, "Pain & Gain" generated 1,330 tweets with a solid 12.2-to-1 positive-to-negative ratio. Over on Facebook, the Bay flick really shines. "Pain & Gain" boasts an impressive 271,332 fans as of April 3."


Not bad, not bad at all. Here's the rest - http://www.boxoffice.com/articles/20...ain-muscles-up