Paramount Promotes the DOTM Oscar Nominations with a New TV Spot!

[Albershide]

Personally I've never witnessed such a move. I don't know if it would change something but at least the Academy will think about it for a minute. Definitely the studio is feeling robbed from the previous two awards and wants some kind of recognition for the huge effort the whole crew did with DOTM. This would probably be important for the future of the franchise too and especially for Michael Bay. So I guess the DOTM chances for an Oscar have just improved.

From Deadline:

Paramount, which has ramped up its Best Picture campaign for Hugo and its 11 nominations, has also decided to finance a big TV buy in voter-centric Los Angeles, New York and San Francisco to promote its summer blockbuster Transformers: Dark Of The Moon. At $1.1 billion.
The ad buy in hopes of turning around the Transformers franchise’s losing streak with the Academy. The first film in the series, 2007′s Transformers, was nominated in the same three categories but lost each time. The second installment, 2010′s Transformers: Revenge Of The Fallen, also came up short for its single nod in the Sound Mixing category.
A Paramount spokesperson told me the studio is stepping up Transformers’ Oscar visibility and trying to make a “big statement” about considering crafts nominations in general. For that they think emphasizing the work of the artists in TV and online spots is the best way to showcase it for Academy voters, who may not be so savvy in these areas and just tend to check off a vote for their favorite film rather than what is necessarily the most deserving achievement. Although the individual peer groups made the nominations, everyone in the Academy gets to vote for the final award. ”As you know the Academy is comprised of many branches representing the various disciplines in the filmmaking arena. Because not everyone may be an expert in sound or visual effects, we hope that this spot will encourage voters to carefully consider their choices and take into consideration the craftsmanship of each category when voting,” the spokesman said. “This is the culmination of years of hard work creating cinematic sounds and images that are now iconic — we wanted a form of Academy outreach that did that work justice and we simply felt that to see and hear it was very important.

^^I want a track with all those sounds without VO and music. This would have been a great feature for the Blu-ray.^^

http://www.deadline.com/2012/02/tran...geting-voters/

[Trailbreaker]

I've seen studios advertise Academy award nominations, but I've never seen an ad that says "it's been nominated, now take that a step further, here's why you should..."

Not to sound pessimistic, but this may have potential to backfire. Either A.) some people will think it's a rather desperate move (I personally think it's brilliant), or B.) Other studios might get the same idea and start launching their own ad campaigns, trumping DOTM's chances.

[I Fight Giant Robots]

those sounds are awesome!

[Sparktank]

I really hope this movie wins.

I'm an extremely huge fan of sound/audio. One of the things I really get pumped for when watching these movies is to hear the sound effects.
So sharp, crisp and amazingly ear-twitch material.
The Driller has a spectacular cybernetic howl in this movie.

I would love to watch these movies on BD with just the sfx. No dialogue, no music, just pure sfx <3