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View Full Version : How much it made last night?



Jason Gould
06-29-2011, 07:31 AM
Nelson or Michael Bay can you tell us how much the movie made last night.

Roll Out
06-29-2011, 11:38 AM
Not too good...

$5.5m for 9pm previews and $8m for midnights.

$13.5m total is a big drop-off from ROTF's numbers. :(

Michael Do
06-29-2011, 11:40 AM
^^source?

Roll Out
06-29-2011, 11:44 AM
^^source?

http://www.deadline.com/2011/06/transformers-3-hosting-3000-midnights-and-2700-sneaks-for-exclusive-3d-tuesday/

ChadWPalm
06-29-2011, 02:55 PM
http://www.deadline.com/2011/06/transformers-3-hosting-3000-midnights-and-2700-sneaks-for-exclusive-3d-tuesday/

It's a long 4th of July weekend. I'm sure a lot of people (like me) are planning to see it over the weekend. Not everyone wants to stay up late to watch a movie when they have to work in the morning.

kucharsk
06-29-2011, 05:06 PM
It's a long 4th of July weekend. I'm sure a lot of people (like me) are planning to see it over the weekend. Not everyone wants to stay up late to watch a movie when they have to work in the morning.

ROTF opened on June 23, a Tuesday.

Note also the lower figures for DoTM include the extra $2 - $3/ticket charged for 3D, so the dropoff is actually a bit steeper than the raw numbers indicate.

Jason Gould
06-30-2011, 08:40 AM
That's not so bad, it probably made that much because people were still seeing the midnight premier or didn't decide what time they wanted to see, but 13 million isn't bad.